When you're a professional trying to create niche virality from nothing
and an ambience the elite feel at home with, it helps to have a home page.
I was subcontracted to a small and motley crew of master magic makers in campaign management for a certain persona's media debut.
The task was simple: a personal website that functions primarily as funnel to more active media channels.
However, there was a catch or two.
Firstly, I was given a logo developed for the campaign. The focal point of the site was meant to be this logo.
There was no design team, so it was up to me to figure out a theme that compliments and emphasizes the logo
in addition to the persona and content of the creator we were building the site for.
I was happy to oblige an aversion to too much personal photography, in consideration of religious committments.
I had a small reference bio from other sites, no socials, and no copy.
There was an immediate deadline: just a few weeks to put everything together from scratch.
We did it.
Unfortunately, due to working conditions the manager who subcontracted did not pursue continuing his own contract after its expiry, which ended mine and killed the project before launch.
However, the collaborative and time-pressured experience was a lot of fun.
I learned a lot pivoting on the feedback and working with limited resources.
Check out the live version and the GitHub for some UX as clean and minimalist as the code.
We're looking at a mobile-first, hyper-accessible website that keeps things simple with good, old-fashioned CSS.
The design style is mine,
but I have to give credit to another team member for pointing out that
the shadowing and animations in one of my earlier versions smacked of early 2000's.
I would never have got to this look otherwise.